About the Project

The British University of Dubai is looking to raise its online visibility, organic traffic, and conversions for their offered courses, thus, approached Sky High Digital --- Experts in search.


The challenge was to increase the overall organic visibility of BUiD, as well as increase student applications to degree programs.

Several problems from generating leads from their website were identified:

  • No unique content on their website.
  • Important keywords were missing in their website pages.
  • Programs pages information was not properly structured.
  • Poor on-page optimization.


We started with in-depth keyword research leading to high quality content plans for each programme page to make information clearer and easier to digest for visitors.

We also made technical improvements to the BUiD website and obtained high quality links and exposure from relevant websites and partners to get quick results.

What We Have Done